WD Creative



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Worldchoice – Inspiring Travel

  • Brand Design
  • Brand Guidelines
  • Stationery
  • Direct Mail
  • Product Brochure
Established in 1978, Worldchoice is one of the oldest and leading travel brands with a membership of over 310 independent travel agents. Supporting their members with a comprehensive range of services and facilities from which they make considered business decisions.

The brandmark WD Creative concentrated on Worldchoice’s vision, values and personality to create a bold, elegant and contemporary visual identity. The most recognisable feature – the ‘map pins’ constellation logo – inspired by the range of services and products offered by the membership.

Worldchoice Logo Concept
Worldchoice - Inspiring Travel
Worldchoice Brand Guidelines Cover
Worldchoice Brand Guidelines Reveal 1
Worldchoice Brand Guidelines Reveal 2
Worldchioce LetTerhead
Worldchioce Business Card
Worldchoice Direct Mail - Get. Set. Go.
Worldchoice Direct Mail
Worldchoice Product Brochure Cover
Worldchoice Product Brochure Spread